gessi's multisensory wellness experience for milan design week

Gessi redefines the sensory water experience at milan design week

Through sculptural installations that merge nature and craftsmanship, Gessi redefines the sensory experience of water during Milan Design Week 2025. On Via Manzoni, the city’s iconic street of cultural legacy and historic buildings, Casa Gessi Milano enters the scene, redefining the concept of an exhibition space, and transforming it into an exclusive, immersive experience. For Gessi, the 2025 Design Week is not just a presentation of new proposals but an invitation to let visitors touch, observe, and perceive, transforming the exhibition space into a laboratory of ideas and authentic emotions. The company’s ‘Beyond the Extraordinary’ exhibition, running from April 7-13, presents a series of meticulous sculptures, each embodying an intriguing dialogue between materiality and craftsmanship. The works include the newly-launched Colonna collection as well as a waterfall-inspired series, tributes to fashion icons, and jewelry-making and pearls.

Casa Gessi Milano expands its spaces, transforming into a portal to new universes for Milan Design Week 2025

casa gessi milano goes ‘Beyond the Extraordinary’

Founded in 1992, Gessi has carved a niche in high-end interior design, crafting architectural wellness solutions that integrate technology, sustainability, and artistry. Known for revolutionizing the concept of private wellness, the company solidifies its role as a key reference point for Milanese lifestyle with its Casa Gessi Milano showroom, setting new standards in the global industry. Located just a short distance from the Quadrilatero della Moda and Via Montenapoleone, Via Manzoni continues to establish itself as an exclusive crossroad where design and exclusivity intertwine harmoniously, hosting iconic brands and weaves a dynamic network that solidifies the city’s standing as the global capital of design and creativity.

Right into the expansive 2000m²of a former Milanese cinema, a scenic staircase, the soothing sound of water, the lush plants, and the interplay of lights and mirrors combine to create a distinctive and elegant atmosphere, setting the stage for the grandeur of the spaces dedicated to well-being. With the expansion of its ground-floor area overlooking the Trivulzio Foundation garden, the showroom has become an exclusive gathering spot for architects, designers, creatives, and those in search of inspiration. With the Milan Design Week exhibition ‘Beyond the Extraordinary,’ Casa Gessi Milano expands its spaces, transforming into a portal that explores the theme of experimentation.

Casa Gessi Milano expands its spaces, transforming into a portal that explores the theme of experimentation

from haute cULTURE to sculptural craftsmanship

The installation features sculptural elements that play with movement, light, and texture, evoking the organic flow of water in nature. Designed to engage the senses, the exhibition explores the fluidity of form and the poetic essence of water through interactive displays. Visitors are invited to experience a fusion of artistry and engineering, where every ripple and reflection tells a story of balance, serenity, and innovation.

At the heart of the Gessi Milano square, Haute Culture materializes as an exquisite balance between geometry and lightness. Moving beyond the fluidity of curves, the installation introduces bold structural partitions that redefine spaces with sleek and sophisticated forms. These architectural elements create an elegant dialogue with the display trunks’ flowing shapes, achieving a harmonious contrast between solid and organic forms. The immersive environment is further enriched with jungle-inspired graphics, blending fashion, design, and color to present nature in a contemporary and artistic vision.

the 2025 Design Week is not just a presentation of new proposals but an invitation to embark on an extraordinary and unexpected path (Haute Culture)

Gessi presents a series of sculptural masterpieces, each embodying a unique dialogue between materiality and craftsmanship. Jacqueline pays a tribute to fashion icons, introducing bamboo into the bathroom for the first time, and transforms a natural element into a symbol of elegance and exclusivity, merging sustainability with sophisticated aesthetics. Meanwhile, Perle brings together art and material innovation, capturing the organic beauty of pearls through Italian craftsmanship. This sculptural piece enhances natural perfection through refined textures and fluid forms.

Ludovica on the other hand takes inspiration from the art of jewelry-making, creating luminous sculptures adorned with sparkling crystals and intricate details. It transforms light into pure emotion, bridging the worlds of design and haute couture. Sensazioni, or Sensations in English, merges light and water into a singular artistic expression, transforming the water source into a decorative lighting element. This fusion of function and aesthetics elevates daily rituals into immersive experiences of wellness.

Gessi creates a dialogue between creativity and research, expressing the elegance and sensitivity of Italian design (Haute Culture Perle)

A sculptural representation of cascading water takes over where Colonna stands as a towering embodiment of water’s verticality, drawing inspiration from natural waterfalls. Developed in collaboration with architect David Rockwell, Colonna combines travertine and crystal-glass in a visual composition that reimagines the bathroom as a poetic sanctuary. Every element of the series expresses a symbiotic relationship between strength and lightness, tradition and innovation. Its column-like silhouette, inspired by classical architecture, evokes permanence and tranquility, while the transparent surfaces play with natural light, creating ever-shifting visual impressions. A bold, sculptural symbol of balance and elegance, Colonna reflects Gessi’s ability to elevate everyday objects into works of art while maintaining functionality and emotional resonance.

Central to the installation is Immersiva, a space designed to heighten sensory perception. Utilizing advanced lighting techniques, ambient sounds, and the subtle interplay of water, visitors are guided through an introspective journey where elements shift and evolve based on interaction. This immersive concept reflects Gessi’s commitment to holistic wellness, reinforcing the idea that design is not merely visual—it is an all-encompassing experience that fosters tranquility and inspiration. Here, Gessi also reveals Pelle, introducing evolutionary approach to metalwork, sculpting three-dimensional surfaces inspired by Italian leather craftsmanship. The result is a tactile experience that blends minimalist aesthetics with the timeless allure of haute couture.

Gessi’s forward-looking vision continues with the introduction of Riflessioni, Gessi Systems, and other product innovations that elevate form, emotion, and functionality across different living spaces. Riflessioni, developed with artist Gennaro Avallone, transforms mirrors into sculptural, emotional experiences. Its tactile surfaces, metallic textures, and intricate frames invite both introspection and interaction, blurring the line between object and artwork in the world of beauty. In the kitchen, Gessi Systems introduces a new level of experiential design. From the versatile Vita Gessi Caffè, which seamlessly integrates water and coffee dispensing through a digital interface, to Essenza and Attimi Caffè, these systems bring personalized hydration, gesture-driven control, and technological elegance into the heart of the home.

Gessi also presents innovations like Segni, Habito, Inedito filtrata, and Gessi 316 filtrata, showcasing refined aesthetics and intelligent water functions. Together, these novelties reflect Gessi’s continued experimentation across diverse realms—kitchen, beauty, and wellness—guided by a unified language of design and sensory experience.

Further pushing the boundaries of strength, durability, and artistry in contemporary design, Gessi presents Titanio, a bold interpretation of materiality that fuses titanium’s industrial strength with the organic nature of water. The interplay of metal and fluid elements results in a striking contrast, reinforcing the theme of balance between technology and nature. This concept speaks to Gessi’s dedication to durability, sustainability, and the evolution of luxury in interior spaces.

Gessi’s presence at Milan Design Week reaffirms its role as a leader in experiential design. By integrating natural elements with cutting-edge technology, the brand demonstrates how water can be elevated from a necessity to a source of inspiration. The exhibit aligns with the broader theme of the event, where designers from around the world explore new dimensions of sustainability, materiality, and sensory engagement.

a weave between design, fashion, and color, in which nature is revealed in a new and contemporary way (Titanio)

every element invites visitors to touch, observe, and perceive, transforming the exhibition space into a laboratory of ideas and emotions (Riflessioni)