slow hand design exhibition brings thailand’s bold colors and playful spirit to milan 2025

SLOW HAND DESIGN 2025 INTRODUCES ‘CUTIE THAI: PLAISIR D’AMOUR’

At Milan Design Week 2025, Thailand’s Department of International Trade Promotion (DITP) offers a joyful escape from the chaos of daily life through its exhibition ‘Slow Hand Design 2025 & FRONT 100.’ Under the theme ‘Cutie Thai: Plaisir d’Amour,’ the showcase invites visitors into a world where vibrant colors, playful forms, and eco-conscious materials come together to present Thailand’s boundless creativity. From sustainably crafted home décor to whimsical fashion accessories, each piece embodies a deeper message – one of harmony, balance, and the pursuit of happiness.

banner by Pariwat Studio
above: HED24 modular lamp collection by Spirulina Society | all images courtesy of DITP

CURATED THAI DESIGN AT MILAN DESIGN WEEK 2025

Running from April 07-13, 2025, the ‘Slow Hand Design’ exhibition is organized by the Department of International Trade Promotion (DITP) and the Ministry of Commerce Thailand in partnership with the Thailand Creative Culture Agency (THACCA). Curated by Eggarat Wongcharit and designed by Trimode Studio, 24 standout talents display their work at Superstudio Più during Milan Design Week, allowing global audiences to witness Thailand’s bold and sustainable design direction. Further enhancing the event is FRONT100, a sub-exhibition showcasing the country’s most promising emerging designers. This initiative offers a platform for 100 designers, architects, and entrepreneurs selected for their ability to push creative boundaries.

‘The Hidden Treasures’ collection by Pharata, inspired by nature’s transformative cycles

THAILAND’S CULTURAL STORYTELLING THROUGH DESIGN

Thailand, a haven for digital nomads and those seeking tranquility, has become a source of inspiration for design solutions that prioritize emotional comfort without sacrificing environmental responsibility. Thai designers have long understood the importance of emotional connections through objects, and the 2025 showcase takes this notion further. Playful, bright, and culturally rich, the designs presented in Slow Hand Design 2025 promise to bring everyday joy to people around the world.

One of the most heartwarming symbols of this edition is Moo Deng, a rare pygmy hippopotamus that has become an ambassador of Thai charm. Moo Deng embodies the values of joy, love, and cultural storytelling, capturing the spirit of Thailand’s approach to creativity.

Moodeng Moodeng by Wishulada, crafted from recycled aluminum cans and chicken feathers

Gerrit chair by Dots x Romanee

Pikul Erawan, a handcrafted masterpiece of Sukhothai silverwork by Avalon

Thuy stool by Mobella, paying homage to Thailand’s water buffalo

Ziti Cot by Mother Goose x Panisa

the ‘LubLae’ collection by Grajang reimagines traditional Thai tracery

‘Khao Niew Heeb’ jewelry by Chofa Studio

‘Scapa Chanterelle’ side tables made from industrial waste by Sonite

using bamboo, rattan, and silk, Pitak Style celebrates the weaving traditions of Ban Muang Noi

project info: 

exhibition name: Slow Hand Design 2025 & FRONT 100

theme: Cutie Thai: Plaisir d’Amour

curator: Eggarat Wongcharit
design: Trimode Studio | @trimodestudio 

organizers: Department of International Trade Promotion (DITP) | Ditpvaluecreation; Thailand Creative Culture Agency (THACCA) | @thaccaofficial; Design Excellent Award (DEmark) | @demarkaward; Thai Trade Center Milan | @thaitrademilan

location: Superstudio Più under the Superdesign Show project, Milan, Italy

dates: April 07-13, 2025